8 D2C Brands Shaping the Future of Smart Homes in India
The rapid integration of Artificial Intelligence (AI) and the Internet of Things (IoT) has revolutionized home automation, making everyday life more convenient and efficient. India’s smart home market is on a steady rise, projected to reach $19.31 billion by 2030, growing at an annual rate of 30%. This surge has given rise to a wave of Direct-to-Consumer (D2C) brands offering innovative smart home solutions, ranging from intelligent lighting to energy-efficient appliances.
The Smart Home Revolution in India
As technology penetrates deeper into Indian households, the demand for smart appliances is escalating. Consumers are increasingly opting for tech-driven solutions such as smart lighting, automated kitchen appliances, and AI-powered security systems. The growth of this segment has also attracted significant investor interest, further propelling innovation and market expansion.
Here’s a look at eight emerging D2C brands that are transforming the Indian smart home landscape:
1. Apex Light
Specializing in smart lighting solutions, Apex Light offers a range of products including TV backlights and bar lights. The brand integrates mobile app control, allowing users to manage lighting remotely. Compatibility with Alexa and Google Assistant adds to its appeal, making home lighting more intuitive and customizable.
2. Atomberg
Founded by IIT Bombay alumni, Atomberg focuses on energy-efficient home appliances. Its portfolio includes remote-controlled ceiling fans, mixer grinders, and smart door locks. With intelligent sensors and voice control features, Atomberg’s products are designed to enhance user convenience while promoting energy conservation.
3. Beyond Appliances
Operating under Mukunda Foods, Beyond Appliances aims to redefine modern kitchens with its smart hob and chimney solutions. These AI-powered appliances simplify cooking and improve efficiency, catering to the growing demand for automation in Indian households.
4. Geek Technology
Geek Technology is known for its smart kitchen solutions, including electric pressure cookers and air fryers. With a focus on simplifying everyday cooking, the brand integrates automation and app-based controls to enhance user experience.
5. KARBAN
KARBAN Envirotech specializes in sustainable airflow appliances. Its flagship product, Airzone, serves as an air purifier, bladeless fan, and chandelier light in one. By combining energy efficiency with multi-utility functions, KARBAN is making smart home appliances more eco-friendly and cost-effective.
6. MecTURING
A deep-tech brand, MecTURING develops AI-powered robotic home solutions such as vacuum cleaners and automated dust collectors. The company’s smart home ecosystem is designed to streamline household chores, making home maintenance hassle-free.
7. upliance.ai
upliance.ai introduces an AI-driven cooking assistant capable of performing multiple kitchen tasks, from chopping and blending to steaming and cooking. With an extensive recipe library and chatbot integration, the brand aims to revolutionize cooking experiences for Indian consumers.
8. Zunpulse
Focusing on sustainable home solutions, Zunpulse offers solar-powered appliances along with AI-enabled home automation products. Its portfolio includes smart ceiling fans, air purifiers, and kitchen appliances, contributing to a greener and more connected home environment.
The Road Ahead
As smart home adoption accelerates, D2C brands continue to innovate, offering products that enhance convenience, security, and sustainability. The industry’s growth is further driven by increasing consumer awareness, technological advancements, and supportive investment trends. With India’s smart home market poised for exponential expansion, these brands are at the forefront of reshaping modern living spaces.